Gordon Toy

Investment research and content

About me

I'm an investment research and content expert delivering actionable insights that drive engagement and support distribution.

Previously I was a consultant in the ICT sector working on regulatory strategy projects for the World Bank and global mobile operators. I've also advised federal ministers and MPs.

I'm interested in how digital markets and financial services converge to create better outcomes for investors.

How I can help

Investment research

I’m an accomplished researcher with experience writing across a range of asset classes, investment strategies, and macro-economic themes with an Australian flavour.

Content strategy

I establish a program of content that leverages your proprietary research, draws on the expertise of your investment team and speaks directly to the needs of investors.

Media and communications

I build relationships with journalists, pitch content ideas and grow product awareness organically through the release of regular insights.

Lead generation

I create compelling engagement streams that respond to current market developments, track users’ interactions and send warm leads to your sales team.

Corporate affairs

My experience in government and regulatory consulting mean I’m well placed to help you develop robust responses to regulatory reviews and public policy issues.

Web development

Designing and developing websites (like this one) is great fun and I’m learning how financial services businesses can use front-end engagement tools to create powerful user experiences.

My experience

Government

Adviser to ministers and members of parliament conducting research on legislative and policy issues

Telecommunications

Consultant working with global telcos and regulatory bodies to develop best practice regulatory frameworks

Financial services

Investment writer and content producer for Australia's leading investment research and ratings house

Create high-value investment content that gets your audience to take action

Content should be central to your marketing efforts but it often becomes an afterthought. The tragedy is that any business can create compelling content with minimal time and effort and use it to persuade the right people to take action.

If you’re working hard creating content and wondering why you’re not seeing results, this article explains why.

Read the article

Selected articles

COVID-19 and lockdown: A simple SIR model in JavaScript

By Gordon Toy · 21 April 2020

This is a basic SIR model created with JavaScript. The only addition is a lockdown parameter (L) to show how the curve representing the infected population (I) flattens as a higher percentage of the total population is placed under quarantine.

Tail risks are bad for your portfolio and your health

By Gordon Toy · 23 March 2020

Managing tail risk can seem like a defensive strategy when the market is rising. However, successfully managing the tail has another benefit: survivors of market crashes are better able to take advantage of reduced liquidity and cheap assets.

Review: Mastering the Market Cycle by Howard Marks

By Gordon Toy · 5 March 2020

As humans we struggle to extricate our rational brain from our emotions—and not just when the markets head south. When things are going well, we tend to believe that they’ll carry on that way forever.

Get in touch

I'm always happy to discuss ideas or hear from people.

Give me a call on 0408 571 672 or send me a message at gordontoy@gmail.com.

Connect with me